Variable Data = One-To-One Marketing

We recognize that in today's world, marketing and communication is becoming more personalized. Not only through the Internet, but also in print. Now you can print as little as 100 or 200 in 4-colors with each piece having different images and copy targeting an audience of one. Test marketing is a snap!

The need to create and manage databases is becoming critical for succssful marketing efforts. Organizations form better relationships with potential clients, prospects, donors, etc. By combining databases with print, the "golden grail" of 1-to-1 marketing is attainable, providing higher opportunity ratios for sales. Personalization strategies in direct response campaigns have shown returns from 10% to over 40%. Of course, returns depend upon your message, the product and the depth of personalization utilized.

dberkeyGroup understands this process and can help you with the best technologies to attain your goals. Contact us for more information.